Nielsen held a client webinar this week to reveal the findings of their seventh COVID consumer tracking study since the start of the pandemic. Here are the key findings.
Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth.
Nielsen held a client webinar this week to reveal the findings of their sixth COVID consumer tracking study since the pandemic. Their findings are validated by just-released June data from Apple Maps, GeoPath, Google Trends, and Moody’s Analytics.
May Recovery Strong: AM/FM Radio’s Listening Surge Can Help Businesses Bounce Back As America’s Vehicular Traffic And Commuting Continue To Grow
Nielsen’s just-released the May 2021 Portable People Meter data for the top 48 markets in the U.S. revealed yet another month of strong AM/FM radio audience growth amidst a surge in auto traffic.
As The Economy Recovers, The Travel, Auto, And Restaurant Industries Can Find “Ready To Go” Consumers With AM/FM Radio And Podcasts
To help in determining a path forward for advertisers as America emerges from the pandemic, CUMULUS MEDIA | Westwood One analyzed a recently released Nielsen study to uncover which media audiences have the greatest purchase propensity.
With America Back On The Move And Vehicular Traffic Up, AM/FM Radio’s Surge In Listening Can Help Businesses Recover
Nielsen’s just-released April Portable People Meter data for the top 48 markets in the U.S. shows AM/FM radio’s audience reach was the strongest since the start of the pandemic.
As The Economy Recovers And The Labor Force Tightens, Passive Job Seekers Outnumber Active Job Seekers Four To One; Companies Can Reach Them With Audio, The Soundtrack Of The American Worker
To analyze the national employment ecosystem and profile the passive job seeker, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to field a study to explore changes in the labor market since the onset of the COVID-19 pandemic.
Let’s Roll: Why America’s Auto Dealers Need To Increase Their AM/FM Radio Advertising To Reach Consumers Who Are Ready To Buy
As the economy recovers and consumer confidence is restored, auto dealers have the opportunity to ramp up advertising efforts to sell cars. An AM/FM radio attribution report released by LeadsRx shows how AM/FM radio campaigns generate significant auto dealer website traffic.
The perception of media audiences is skewed by prevalent myths in the ad community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, we disprove eight of the biggest perceptions brands hold about AM/FM radio.
Nielsen held a client webinar today to reveal the findings of their fifth consumer tracking study since the pandemic. The findings show that AM/FM radio is the soundtrack of America’s recovery and spending resurgence.