While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.

Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.

Les Binet and Peter Field, acclaimed marketing specialists, have developed their five principles of growth for B2B advertisers based on strategies and lessons learned in the B2C realm.

There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What's the difference between the two?

Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.

In an exclusive creative study conducted in partnership with audio testing experts VERITONIC, we examine what is arguably the “best of the best” in the audio world by focusing on ads from the most prestigious advertising and creative award shows in the Audio Effectiveness 2018 Report for Creative Excellence Awards.

In the face of industry hearsay, smart restaurants can use AM/FM radio to raise their share of voice in the market and drive sales. Here's how.

In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.

This week on the Sonic Truth Podcast we share groundbreaking new data that proves if you're not using female voices in your ad creative, then you're leaving money on the table. Here are a few highlights from the discussion.

Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here's how.