Tag: Creative

Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative

Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative

By Lauren Vetrano
To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.
Creative Is Critical To Driving ROI: Get It Right With These Best Practices

Creative Is Critical To Driving ROI: Get It Right With These Best Practices

By Pierre Bouvard
The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.
Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

By Lauren Vetrano
Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found.
Sonic Branding: Bring Your Brand Front Of Mind When Consumers Are Shopping

Sonic Branding: Bring Your Brand Front Of Mind When Consumers Are Shopping

By Lauren Vetrano
One powerful way to create recognition and emotion is through sonic branding, the strategy of using sound to differentiate brands. Audio signatures, familiar voices, iconic taglines, brand anthems, jingles – all are examples of sonic branding that use sound creatively and effectively.