Financial | Westwood One

Financial Services: Seven Case Studies Reveal Audio Is A Powerful Brand Builder And Sales Driver

February 18, 2025 By Pierre Bouvard

Seven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact.

AM/FM Radio Powers Tax Preparation Brand Advertising Effectiveness According To Four New Studies; Despite Spending 12X On TV Versus AM/FM Radio, Brand Familiarity Is Greater Among Heavy AM/FM Radio Listeners Than Among Heavy TV Viewers

September 23, 2024 By Pierre Bouvard

The Cumulus Media | Westwood One Audio Active Group® fielded a series of studies to measure the impact of multiple tax preparation services’ AM/FM radio campaigns in 2024.

New Studies: AM/FM Radio Is Ideal For Tax Preparation Services As AM/FM Radio Listeners Spend More Than TV Viewers; AM/FM Radio Campaigns Generate Massive Surge In Site Traffic

July 18, 2022 By Pierre Bouvard

Two new studies measuring national AM/FM radio campaigns for the recently completed 2022 tax season reveal AM/FM radio is the ideal media platform for tax preparation services and generates significant impact. Here are the key findings.

Financial Case Study: AM/FM Radio Is The Ideal Medium To Reach In-Market High Investable Asset Individuals

June 28, 2021 By Pierre Bouvard

CUMULUS MEDIA | Westwood One recently retained market researcher MESH Experience to survey 300 U.S. high investable asset individuals in April 2021 for a major financial services brand.

What Happens When A Major Financial Brand Takes Its TV Budget And Puts It Into AM/FM Radio?

March 8, 2021 By Pierre Bouvard

Nielsen Media Impact, the planning and optimization tool for brands and agencies, reveals that putting AM/FM radio into the financial media plan generates significant lift in reach.

New CUMULUS MEDIA | Westwood One Study Reveals 12 Million Americans Are Looking For A New Tax Preparation Provider; Reaching These Service Switchers Will Take More Than TV And Digital

December 7, 2020 By Pierre Bouvard

According to Kantar, between $350 million and $400 million are spent annually marketing personal tax services. To understand the current state of the consumer tax category, CUMULUS MEDIA | Westwood One fielded a 990-person national study in October of 2020. These are the key findings.

Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images

January 13, 2020 By Pierre Bouvard

To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.

Westwood One NFL Coverage Boosts Mobile App Downloads And Usage

May 15, 2017 By Pierre Bouvard

Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.