Two new studies measuring national AM/FM radio campaigns for the recently completed 2022 tax season reveal AM/FM radio is the ideal media platform for tax preparation services and generates significant impact. Here are the key findings.
CUMULUS MEDIA | Westwood One recently retained market researcher MESH Experience to survey 300 U.S. high investable asset individuals in April 2021 for a major financial services brand.
Nielsen Media Impact, the planning and optimization tool for brands and agencies, reveals that putting AM/FM radio into the financial media plan generates significant lift in reach.
According to Kantar, between $350 million and $400 million are spent annually marketing personal tax services. To understand the current state of the consumer tax category, CUMULUS MEDIA | Westwood One fielded a 990-person national study in October of 2020. These are the key findings.
To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.
Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.