Health/Personal Care | Westwood One

Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers

August 24, 2020 By Pierre Bouvard

If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.

Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

June 22, 2020 By Pierre Bouvard

A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.

First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

February 11, 2019 By Pierre Bouvard

For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.

Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél

April 16, 2018 By Lauren Vetrano

Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.

Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand

March 6, 2018 By Pierre Bouvard

For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.