Home Improvement | Westwood One

Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts

October 21, 2024 By Pierre Bouvard

Through the first half of 2024, online home improvement purchases have reached an all-time high representing nearly 29% of all purchases, according to a study by Open Brand for the Home Improvement Research Institute. Current online home improvement purchases have even surpassed the 2020 pandemic era.

Home Improvement: New Studies Reveal Audio Is Sales Engine Of The Category

August 19, 2024 By Pierre Bouvard

New consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® find audio listeners are the engine of home improvement sales and reveal media strategies that can optimize impact.

Home Improvement: Eight Studies Reveal Audio Is Sales Engine Of The Category

November 1, 2021 By Pierre Bouvard

Eight consumer studies commissioned by the CUMULUS MEDIA | Westwood One Audio Active Group over a six-year period find audio listeners are the engine of home improvement sales and reveal creative and media strategies that can optimize impact.

Radio Ads Paired With Visuals In The Car Supercharge Advertising Impact

April 9, 2018 By Pierre Bouvard

The combination of sound and visuals is powerful. Here's how advertisers can take advantage of the prevalence of in-car screens and provide consumers with visuals paired with their commercials.

Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight

October 28, 2015 By Pierre Bouvard

Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.