![Auto Insurers: Increase Spend On AM/FM Radio To Drive Incremental Reach, Search, And Site Traffic](https://www.westwoodone.com/wp-content/uploads/2021/07/96-400x225.jpeg)
Auto Insurers: Increase Spend On AM/FM Radio To Drive Incremental Reach, Search, And Site Traffic
Auto insurers, always strong users of AM/FM radio, increased their commitment in 2020 despite the pandemic. Here's how a spend increase on AM/FM radio drives incremental reach, search, and site traffic for auto insurance brands.