Tag: Media/Entertainment

Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers

By Pierre Bouvard
With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.

Case Study: AM/FM Radio Powers A Streaming Video Subscription Service As Online Video Now Represents The Majority Of American TV Time Spent

By Pierre Bouvard
A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.