With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.
A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.
Nielsen "Promo Effect" studies demonstrate that AM/FM radio drives significant increases in TV viewership. Here are key findings from multiple case studies.
A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.
AM/FM radio works for entertainment streaming platforms with the power to reach these streaming platform users, turn them into customers, and convert them into fans.
In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.
A major cable network used AM/FM radio to help launch the returning season of a scripted drama series. Westwood One retained Nielsen to study how the combination of AM/FM radio and TV helped drive tune-in. Here are the findings.
Television and AM/FM radio are complementary broadcast media. Both are large advertising platforms with different usage patterns. So how can AM/FM radio, America’s #1 mass reach medium, entice viewers to tune in to a television show?