![Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting](https://www.westwoodone.com/wp-content/uploads/2020/12/shutterstock_1141020911-400x225.jpg)
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
Over the last five years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, creative, reach, recency, and targeting.