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Tag Archives: Perception vs. Reality

The Average American Is Exposed More Frequently To Billboards And AM/FM Radio Ads Than Marketers And Media Agencies Since The Ad Industry Commutes Less

BlogBy Pierre BouvardMay 13, 2022

Two recently conducted studies reveal the average American is exposed more frequently to billboards and AM/FM radio ads compared to marketers and media agencies. This is because twice as many marketers and media agencies are working from home as the average American.

New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®

BlogBy Pierre BouvardFebruary 28, 2022

The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.

3 Ways To Destroy Reach In Your Network Radio Campaign

BlogBy Pierre BouvardFebruary 14, 2022

Three network radio buying practices that are decades old have now been found to harm reach: top market index, female index, and drive time concentration.

2021’s Top 5 Most Popular Audio Insights Blog Posts

BlogBy Lauren VetranoDecember 13, 2021

As 2021 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year.

Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

BlogBy Pierre BouvardNovember 29, 2021

Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.

Nielsen: 5 Things Advertisers Need To Know About The Latest COVID Consumer Tracking Study

BlogBy Pierre BouvardOctober 13, 2021

Nielsen held a client webinar this week to reveal the findings of their seventh COVID consumer tracking study since the start of the pandemic. Here are the key findings.

Nielsen AM/FM Radio Audiences Grow As COVID Concerns Drop And Vehicular Traffic Surges

BlogBy Pierre BouvardOctober 11, 2021

Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth.

Perception Versus Reality: What Are The Key Drivers Of Sales Effect?

BlogBy Pierre BouvardAugust 16, 2021

Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality.

7 Key Insights From Edison Research’s “Share Of Ear” Q2 2021: AM/FM Radio, Spotify, Pandora, And Podcast Audiences

BlogBy Brittany FaisonAugust 2, 2021

The recently released Q2 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains seven key audio insights.

Nielsen: 5 “Back To Normal” Findings Advertisers Need To Know From Latest Wave Of Consumer Study

BlogBy Pierre BouvardJuly 15, 2021

Nielsen held a client webinar this week to reveal the findings of their sixth COVID consumer tracking study since the pandemic. Their findings are validated by just-released June data from Apple Maps, GeoPath, Google Trends, and Moody’s Analytics.

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