There is a common misperception among advertisers about when AM/FM radio listening actually happens. How does the perception measure up to the actual listening reality?
To create informed planning decisions, marketers and agencies should take the “me” out of “media” and fully understand today’s media behaviors.
How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines
One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.
Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen PPM And Diary Data Shows AM/FM Radio’s Audience Recovery
Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.
What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report
The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.
Looking at AM/FM radio’s competing media, Facebook is huge and isn’t going away. Fortunately, there are three ways AM/FM radio makes Facebook ads work better.
Using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation, we disprove 7 of the biggest things brands have completely wrong about AM/FM radio. Here are the facts that disprove the myths.
One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.
In January, Advertiser Perceptions surveyed 301 marketers and agency professionals to see when they think AM/FM radio listening happens. Here’s how their perceptions stack up against reality.
Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?