Two recently conducted studies reveal the average American is exposed more frequently to billboards and AM/FM radio ads compared to marketers and media agencies. This is because twice as many marketers and media agencies are working from home as the average American.
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.
Three network radio buying practices that are decades old have now been found to harm reach: top market index, female index, and drive time concentration.
As 2021 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year.
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
Nielsen held a client webinar this week to reveal the findings of their seventh COVID consumer tracking study since the start of the pandemic. Here are the key findings.
Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth.
Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality.
The recently released Q2 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains seven key audio insights.
Nielsen held a client webinar this week to reveal the findings of their sixth COVID consumer tracking study since the pandemic. Their findings are validated by just-released June data from Apple Maps, GeoPath, Google Trends, and Moody’s Analytics.