With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.
Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.
Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.
If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.
CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.
Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights.
In the age of COVID-19, the need for metrics to attract podcast audiences and advertisers is more important than ever. Here are five data-based strategies for podcast creators to develop compelling content.