The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, the leading podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. Here are three solutions to the podcast ad frequency problem.
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
The Cumulus Media | Westwood One Audio Active Group© commissioned MARU/Matchbox to conduct a national brand awareness study of online sports betting brands. 1,252 adults 21+ were surveyed in February 2022. 483 respondents were from states that have legalized sports betting and 769 respondents were from states that have not. The findings were compared to prior studies that were conducted in April and October 2021.
The Cumulus Media | Westwood One Audio Active Group© commissioned The Harris Poll to utilize their brand tracker platform to understand the performance of a leading meal kit delivery service’s advertising performance.
There are two different types of advertising copy – rational copy rooted in features and benefits and emotional-based copy that can be used to build brands.
Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group© reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments.
Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2022 Report.
For the eighth edition of our Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 604 weekly podcast listeners in April 2022. The Spring 2022 report highlights trends from prior studies and examines new topics such as the growing use of video podcasts and the type of advertising creative the podcast audience prefers.
Cumulus Media and Signal Hill Insights' Podcast Download - Spring 2022 Report will give brands the chance to look at podcast consumers like never before with a special focus on podcast watchers.
The recently released Cumulus Media 2022 Audioscape examines the podcast consumer and smart speaker trends using data from Edison Research’s “Share of Ear” Report from Q4 2021.
Here are six surprising findings from Edison’s recently released Infinite Dial study of 1,502 Americans, 12 years and older, surveyed in January 2022.
To understand which platforms audiences use to listen to major national talk personalities, Westwood One retained MARU/Matchbox to survey 1,501 U.S. adults 18+ on their listening habits to major national personalities in February 2022.
The just-released Q4 2021 "Share of Ear" report from Edison Research provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.
What do marketers and agencies think about branded podcasts? New data from Advertiser Perceptions shows the future of branded podcasts is bright. Plus, best practices from podcast expert Steve Goldstein for advertisers considering getting into the world of branded podcasts.
In December of last year, CUMULUS MEDIA | Westwood One and Signal Hill Insights released the seventh installment of the Podcast Download series. The data showed how advertisers can use podcasts to reach consumers who are difficult to reach with TV or advertising-free streaming platforms.