Tag: Podcasts

The Cumulus Media 2022 Audioscape: 7 New Findings About The Podcast Audience

The Cumulus Media 2022 Audioscape: 7 New Findings About The Podcast Audience

By Pierre Bouvard
The recently released Cumulus Media 2022 Audioscape examines the latest podcast consumer and smart speaker trends from Edison Research’s “Share of Ear” Report from Q2 2022 and Nielsen Scarborough’s Podcast Buying Power report. Last week, eight key findings on the smart speaker audience were covered. This week, here are the seven key findings on the podcast audience.
No Debate Necessary: All Podcast Ad Formats Are Extraordinarily Effective; Excessive Frequency Is Still Negatively Impacting Conversions And Sales

No Debate Necessary: All Podcast Ad Formats Are Extraordinarily Effective; Excessive Frequency Is Still Negatively Impacting Conversions And Sales

By Pierre Bouvard
Which podcast ads work best: live reads, talent pre-recorded ads, or pre-produced programmatic executions? A new study from Tom Webster and Bryan Barletta of Sounds Profitable called After These Messages looks at these ad formats and answers the question.
Veritonic: Political AM/FM Radio Ad Best Practices: Use The Voice Of The Candidate And Customize The Ad To The Station Audience

Veritonic: Political AM/FM Radio Ad Best Practices: Use The Voice Of The Candidate And Customize The Ad To The Station Audience

By Pierre Bouvard
According to AdImpact, for 2022’s midterm elections, political ad dollars are projected to reach $9.67 billion with “this election cycle outpacing 2020 by nearly $700 million dollars.” AdImpact expects AM/FM radio to take $270 million of the total political ad spend alone. How can political campaigns optimize their use of their AM/FM radio advertising?
“Share Of Ear” Q2 2022: A Five-Year Look Back Reveals Podcast Shares Have Tripled And AM/FM Streaming Has Doubled In Share, Beating Pandora Two To One

“Share Of Ear” Q2 2022: A Five-Year Look Back Reveals Podcast Shares Have Tripled And AM/FM Streaming Has Doubled In Share, Beating Pandora Two To One

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2022 release.
New Studies: AM/FM Radio Is Ideal For Tax Preparation Services As AM/FM Radio Listeners Spend More Than TV Viewers; AM/FM Radio Campaigns Generate Massive Surge In Site Traffic

New Studies: AM/FM Radio Is Ideal For Tax Preparation Services As AM/FM Radio Listeners Spend More Than TV Viewers; AM/FM Radio Campaigns Generate Massive Surge In Site Traffic

By Pierre Bouvard
Two new studies measuring national AM/FM radio campaigns for the recently completed 2022 tax season reveal AM/FM radio is the ideal media platform for tax preparation services and generates significant impact. Here are the key findings.
Nielsen Audio Today Key Takeaways: AM/FM Radio Is At The Center Of The Audio Universe With Massive Reach, Delivering Consumers That Spend On The Path To Purchase And Offering Advertisers A Way To Target Demos With Programming Formats

Nielsen Audio Today Key Takeaways: AM/FM Radio Is At The Center Of The Audio Universe With Massive Reach, Delivering Consumers That Spend On The Path To Purchase And Offering Advertisers A Way To Target Demos With Programming Formats

By Pierre Bouvard
Last week, Nielsen released the latest issue of Audio Today 2022: How America Listens. In the report, Nielsen profiles how Americans use broadcast AM/FM radio, podcasts, streaming, and satellite audio.
Three Solutions To The Podcast Ad Frequency Problem: “Remind The Many, Don’t Lecture The Few”

Three Solutions To The Podcast Ad Frequency Problem: “Remind The Many, Don’t Lecture The Few”

By Pierre Bouvard
The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, the leading podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. Here are three solutions to the podcast ad frequency problem.
Edison Research’s “Share Of Ear” Q1 2022: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening With A 75% Share, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 89% Share In The Car

Edison Research’s “Share Of Ear” Q1 2022: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening With A 75% Share, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 89% Share In The Car

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
New Online Sports Betting Study: AM/FM Radio Listeners Show Significantly More Interest and Engagement Than TV Viewers

New Online Sports Betting Study: AM/FM Radio Listeners Show Significantly More Interest and Engagement Than TV Viewers

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a national brand awareness study of online sports betting brands. 1,252 adults 21+ were surveyed in February 2022. 483 respondents were from states that have legalized sports betting and 769 respondents were from states that have not. The findings were compared to prior studies that were conducted in April and October 2021.
Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV

Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV

By Pierre Bouvard
Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group® reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments.
Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2022 Report: Watching Podcasts Soars As YouTube Edges Out Spotify To Become The Most Used U.S. Podcast Platform And Listeners Prefer Funny And Entertaining Ads To Rational “Feature/Benefit” Creative

Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2022 Report: Watching Podcasts Soars As YouTube Edges Out Spotify To Become The Most Used U.S. Podcast Platform And Listeners Prefer Funny And Entertaining Ads To Rational “Feature/Benefit” Creative

By Brittany Faison and Jeff Vidler
For the eighth edition of our Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 604 weekly podcast listeners in April 2022. The Spring 2022 report highlights trends from prior studies and examines new topics such as the growing use of video podcasts and the type of advertising creative the podcast audience prefers.
The Cumulus Media 2022 Audioscape: 6 New Findings About The Podcast Audience And Smart Speaker Owners That Reveal Where They Live, Who They Are, Their Audio Habits, And More

The Cumulus Media 2022 Audioscape: 6 New Findings About The Podcast Audience And Smart Speaker Owners That Reveal Where They Live, Who They Are, Their Audio Habits, And More

By Pierre Bouvard
The recently released Cumulus Media 2022 Audioscape examines the podcast consumer and smart speaker trends using data from Edison Research’s “Share of Ear” Report from Q4 2021.