Tag: Podcasts

Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

By Pierre Bouvard
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.
Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.
Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

By Pierre Bouvard
To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.
Edison Research’s Q1 2021 “Share of Ear” Report: AM/FM Radio Adds Significant Audience To Pandora/Spotify, Reaches Consumers On The Path To Purchase, And Is The Most Listened To Ad-Supported Audio On Smart Speakers

Edison Research’s Q1 2021 “Share of Ear” Report: AM/FM Radio Adds Significant Audience To Pandora/Spotify, Reaches Consumers On The Path To Purchase, And Is The Most Listened To Ad-Supported Audio On Smart Speakers

By Lauren Vetrano
The recently released Q1 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, reveals that AM/FM radio adds significant audience to Pandora/Spotify, reaches consumers on the path to purchase, and is the most listened to ad-supported audio on smart speakers.
As The Economy Recovers, The Travel, Auto, And Restaurant Industries Can Find “Ready To Go” Consumers With AM/FM Radio And Podcasts

As The Economy Recovers, The Travel, Auto, And Restaurant Industries Can Find “Ready To Go” Consumers With AM/FM Radio And Podcasts

By Lauren Vetrano
To help in determining a path forward for advertisers as America emerges from the pandemic, CUMULUS MEDIA | Westwood One analyzed a recently released Nielsen study to uncover which media audiences have the greatest purchase propensity.
CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study

CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study

By Brittany Faison and Jeff Vidler
CUMULUS MEDIA, in partnership with Signal Hill Insights, is excited to release CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report, a comprehensive evaluation incorporating several studies that examine podcast audience and advertiser trends over the past five years.
So You Want To Be A Big-Time Podcast Advertiser? New CUMULUS MEDIA | Westwood One Analysis Of MediaRadar And Magellan AI Podcast Spend Data Reveals What It Will Take

So You Want To Be A Big-Time Podcast Advertiser? New CUMULUS MEDIA | Westwood One Analysis Of MediaRadar And Magellan AI Podcast Spend Data Reveals What It Will Take

By Pierre Bouvard
CUMULUS MEDIA | Westwood One analyzed Q1 2021 podcast advertising data from MediaRadar, the firm that tracks podcast advertising occurrences and spend. The analysis outlines what brands need to do to be big-time podcast advertisers.
Edison Research’s “Share Of Ear” Q4 2020: Podcasting Eats Spotify/Pandora And AM/FM Radio Remains The Dominant Ad-Supported Audio Platform

Edison Research’s “Share Of Ear” Q4 2020: Podcasting Eats Spotify/Pandora And AM/FM Radio Remains The Dominant Ad-Supported Audio Platform

By Pierre Bouvard
The Q4 2020 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains stunning news. For the first time, audience shares for podcasting surpassed the combined audiences of ad-supported Pandora and ad-supported Spotify.
Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners

Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Maru/Blue to conduct a national study revealing the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.