Podcasts | Westwood One

Westwood One And Audience Insights Inc.’s Podcast Download – Spring 2019 Report Highlights: Podcast Usage Habits, Advertiser Insights, Podcast Discovery, and More

July 15, 2019 By Pierre Bouvard

Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

July 1, 2019 By Lauren Vetrano

As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

2019 Will Be The “Year of the Brands” in Podcast Advertising: New Research and Key Highlights From IAB’s PwC 2018 Podcast Revenue Report

June 24, 2019 By Suzanne Grimes

Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here's why 2019 will be the “year of the brands” in podcast advertising.

Share of Ear Q1 2019: AM/FM Radio Dominates Ad-Supported Media, Spotify Inches Out Pandora Again, and Podcast Audiences Surge

June 3, 2019 By Lauren Vetrano

New "Share of Ear" data shows AM/FM radio dominates in share of audio time spent among all ad-supported platforms. Here are more takeaways from the Q1 2019 report.

Are Americans Getting Into The Habit Of Listening To Podcasts?

April 22, 2019 By Pierre Bouvard

Following in the footsteps of streaming audio, podcasting is poised to continue to grow as a major part of the American audio experience. Using the Infinite Dial 2019 study, we look at how listeners are turning podcasting into a habit.

The Wear-Out Myth And AM/FM Radio

April 15, 2019 By Pierre Bouvard

One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here's why.

The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship

March 25, 2019 By Doug Hyde

As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.

The Secret To Successful Podcast Ads: Be Transparent, Be Real, Be Direct

March 11, 2019 By Tim Sabean

With podcast ads being such an important part of the conversation, here are a few strategies that can enrich the effectiveness of a podcast read.

Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio

March 4, 2019 By Brittany Faison

Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.

First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

February 11, 2019 By Pierre Bouvard

For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.

Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

October 22, 2018 By Pierre Bouvard

They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities.

Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

September 11, 2018 By Lauren Vetrano

Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.

Infographic: Westwood One’s Podcast Download – Fall 2018

September 5, 2018 By Chris Lindquist

Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download - Fall 2018.

What Are Podcast Spending Intentions Among Marketers And Agencies?

September 4, 2018 By Pierre Bouvard

To understand podcast revenue growth and advertiser sentiments, Westwood One commissioned Advertiser Perceptions to conduct our fourth annual study of brand and agency podcast spending sentiment. Here are the key findings.

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

August 13, 2018 By Doug Hyde

While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.

The Podcast Download: Speed Listening, Ad Loads, And Subscription Models

December 11, 2017 By Doug Hyde

Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.