Tag: Retail

Yes, AM/FM Radio Attribution For Site Traffic And Search Can Be Measured: LeadsRx 17-Campaign Analysis Reveals A +14% Average Increase In Website Traffic Due To AM/FM Radio Advertising

Yes, AM/FM Radio Attribution For Site Traffic And Search Can Be Measured: LeadsRx 17-Campaign Analysis Reveals A +14% Average Increase In Website Traffic Due To AM/FM Radio Advertising

By Pierre Bouvard
Over the course of five years (from 2019-2023), the Cumulus Media | Westwood One Audio Active Group® has commissioned LeadsRx, a leader in measuring the impact of advertising on site traffic, to conduct 17 attribution studies for brands spanning a variety of categories.
Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

By Pierre Bouvard
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.