Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight
Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.
Tag: Retail
Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”
Radio Drives Online Sales For Amazon Prime Day
Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.