Last week, Nielsen released the latest issue of Audio Today 2022: How America Listens. In the report, Nielsen profiles how Americans use broadcast AM/FM radio, podcasts, streaming, and satellite audio.
The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, the leading podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. Here are three solutions to the podcast ad frequency problem.
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Pharmaceutical brands have discovered network radio. According to a Miller Kaplan network radio ad spend analysis, 2021’s pharmaceutical ad spend of $126 million was up 2.5X, skyrocketing from 2018’s $49 million.
While audio streaming of AM/FM radio has been around for over 25 years, the proportion of total listening coming from the stream was, until recently, in the single digits. No longer. With Nielsen’s introduction of the headphone enhancement to their Portable People Meter service in October 2020, streaming now represents 11% of total AM/FM radio listening among 12+ Americans.
The recently released Cumulus Media 2022 Audioscape examines the podcast consumer and smart speaker trends using data from Edison Research’s “Share of Ear” Report from Q4 2021.
Here are six surprising findings from Edison’s recently released Infinite Dial study of 1,502 Americans, 12 years and older, surveyed in January 2022.
As the U.S. continues its emergence from the pandemic, the Federal Reserve finds auto sales are recovering. In January of this year, the seasonally adjusted annual rate (SAAR) was 15 million vehicles, up from a dip in Q3 and Q4 2021. Cox Automotive forecasts a total of 16 million vehicles sold for 2022. Americans are spending and the time for auto dealers to advertise is now.
The just-released Q4 2021 "Share of Ear" report from Edison Research provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Three years ago, Duncan Stewart, Director of Research with Deloitte’s Technology, Media, and Telecommunications Practice, predicted that by 2025, AM/FM radio audiences would overtake TV among Millennials. Stewart’s prediction occurred four years early.
With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales. Here are five strategies to help build a successful local audio plan.
As 2021 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year.
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
As the end of 2021 nears, the CUMULUS MEDIA | Westwood One Audio Active Group assessed leading revenue forecasts and key trends to watch for in the coming year.
Kantar’s Campaign Media Advisory Group (CMAG) projects a $7.8 billion political ad spend for the midterm season across local broadcast TV, local cable/satellite, AM/FM radio, digital, and OTT. $7.8 billion will overwhelm inventories of many TV and digital platforms leaving campaigns to look for new ways to reach voters. Enter AM/FM radio.
“The Investment Gap: Understanding the Value of Audio” is a new study from WARC, the global leader in marketing effectiveness measurement, and iHeartMedia. The study reveals a major audio investment gap for marketers.