Tag: Share of Ear

Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth

By Pierre Bouvard
The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

By Doug Hyde
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.

Podcasting Takes Center Stage With Advertisers

By Brittany Faison

This week, media firms, advertising agencies, and podcast stars will gather in New York City for the third annual Interactive Advertising Bureau’s Podcast Upfront showcase. To set the scene, we take a look at key takeaways from the recently updated Westwood One State of Podcasting 2017.