Share of Ear | Westwood One

The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship

March 25, 2019 By Doug Hyde

As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.

Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio

March 4, 2019 By Lauren Vetrano

Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.

Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth

December 3, 2018 By Pierre Bouvard

The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.

What Does The SiriusXM Acquisition Of Pandora Mean For Advertisers?

October 8, 2018 By Pierre Bouvard

Observers speculate what the name of the new SiriusXM and Pandora entity will be: SiriusAdora? Pandius? What does the proposed merger mean for advertisers?

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

August 13, 2018 By Doug Hyde

While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.

Share Of Ear Q2 2018 Review: From Consumers To Voters, AM/FM Radio Has It Covered

July 30, 2018 By Lauren Vetrano

Share of Ear Q2 2018 upheld many of the trends we’ve seen in previous quarters such as the dominance of AM/FM radio, Pandora’s freefall, and Spotify’s growth. Plus, a new insight emerged this quarter just in time for election season.

AM/FM Radio Reaches A Captive Audience And Delivers ROI

July 2, 2018 By Pierre Bouvard

AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?

Share Of Ear Highlights: Q1 2018

June 18, 2018 By Lauren Vetrano

Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the Q1 2018 data.

How Much Of SiriusXM’s Audience Can Advertisers Buy?

May 21, 2018 By Lauren Vetrano

SiriusXM has 33 million subscribers. That sounds like a huge number to advertisers. But how much of the SiriusXM audience is listening to ad-supported channels? How does AM/FM radio’s audience compare?

Alexa: Who Are Smart Speaker Owners?

March 12, 2018 By Lauren Vetrano

Smart speakers are the latest technology on the minds of marketers. Whether being used as a source of music, entertainment, or information, there is no ignoring their prevalence in American homes today. Here is a look at who smart speaker listeners are.

Share Of Ear Highlights: Q4 2017

February 26, 2018 By Lauren Vetrano

Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the recently released Q4 2017 data.

MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio

January 17, 2018 By Pierre Bouvard

The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.

AM/FM Radio Reaches A Captive Audience And Delivers ROI

January 2, 2018 By Pierre Bouvard

AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?

Podcasting Takes Center Stage With Advertisers

August 31, 2017 By Lauren Vetrano

This week, media firms, advertising agencies, and podcast stars will gather in New York City for the third annual Interactive Advertising Bureau’s Podcast Upfront showcase. To set the scene, we take a look at key takeaways from the recently updated Westwood One State of Podcasting 2017.

Your Share Of Ear Update: Q2 2017

August 7, 2017 By Lauren Vetrano

Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with all forms of audio. Here are key takeaways from the recently released Q2 2017 Share of Ear study, which is now releasing data semiannually.

AM/FM Radio: Why It Works

July 31, 2017 By Pierre Bouvard

AM/FM radio answers the call for brands with massive reach, dominant in-car share, and a proven track record of strong $10 to $1 in return on investment.