Q1 2016: Spotify Overtakes Pandora Among Millennials June 3, 2016 By Pierre Bouvard For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem March 29, 2016 By Pierre Bouvard Will Pandora be to streaming what MySpace was to social media?
New York Times: Political Campaigns Turn To Radio To Capture Voters December 9, 2015 By Pierre Bouvard Radio can effectively reach voters -- now with sophisticated targeting tools.
The State Of American In-Car Audio: AM/FM Still King Of The Road! November 4, 2015 By Pierre Bouvard CMO Pierre Bouvard outline five key takeways of the current state of American in-car audio usage.