2020 Outlook: Key Audio Stories To Look For In The Coming Year
Here's a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
Tag: Smart Speakers
Westwood One’s Podcast Download – Fall 2019 Report: Women Close The Gap, Podcast Events Gain Traction, Podcast Listening On Smart Speakers Hits A Speed Bump, And Podcast Ad Appeal Shifts
With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we're releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.
Agencies And Marketers Discussing And Using Podcast Advertising More Than Ever In Latest 2019 Advertiser Perceptions Report
In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey.
Audio, Brand Building, And Emotion Were Hot Topics At The 2019 ANA Masters Of Marketing Conference
Over 3,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers, where they gathered to hear from the Chief Marketing Officers of some of the most respected and innovative brands. Here are a few of the key takeaways from the conference.
AM/FM Radio Streaming Profile: Younger, More Female, And Mostly In Home DMA
Westwood One analyzed streaming audience data from over 88,000 consumers who recently registered on the Cumulus Radio Station Group sites to look at age, gender, and location data from these listeners. Here's what we found.
Infographic: The Rise of Smart Speaker Streaming Brings AM/FM Radio Back Into The Home
As smart speaker adoption continues to rise, here’s a look at who is streaming AM/FM radio stations on smart speakers, when they’re listening, and where the smart speaker streaming is taking place.
AM/FM Radio Comes Home: The Rise Of Smart Speaker Streaming
To understand what the rapid rise of smart speakers means for advertisers, CUMULUS MEDIA | Westwood One recently examined the smart speaker listening phenomenon using data from Triton Digital’s Webcast Metrics. Here’s what we found.
The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.
Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth
The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.
Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener
Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.
Infographic: Westwood One’s Podcast Download – Fall 2018
Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download - Fall 2018.
New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.
How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?
One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.
Alexa: Who Are Smart Speaker Owners?
Smart speakers are the latest technology on the minds of marketers. Whether being used as a source of music, entertainment, or information, there is no ignoring their prevalence in American homes today. Here is a look at who smart speaker listeners are.
Sonic Branding: Bring Your Brand Front Of Mind When Consumers Are Shopping
One powerful way to create recognition and emotion is through sonic branding, the strategy of using sound to differentiate brands. Audio signatures, familiar voices, iconic taglines, brand anthems, jingles – all are examples of sonic branding that use sound creatively and effectively.
MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio
The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.