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Tag Archives: Smart Speakers

The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship

BlogBy Doug HydeMarch 25, 2019

As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.

Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth

BlogBy Pierre BouvardDecember 3, 2018

The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.

Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener

BlogBy Lauren VetranoSeptember 11, 2018

Ahead of the Interactive Advertising Bureau’s Podcast Upfront last week, we released Westwood One’s Podcast Download – Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.

Infographic: Westwood One’s Podcast Download – Fall 2018

BlogBy Chris LindquistSeptember 5, 2018

Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download – Fall 2018.

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

BlogBy Doug HydeAugust 13, 2018

While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.

How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

BlogBy Pierre BouvardJune 11, 2018

One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.

Alexa: Who Are Smart Speaker Owners?

BlogBy Lauren VetranoMarch 12, 2018

Smart speakers are the latest technology on the minds of marketers. Whether being used as a source of music, entertainment, or information, there is no ignoring their prevalence in American homes today. Here is a look at who smart speaker listeners are.

Sonic Branding: Bring Your Brand Front Of Mind When Consumers Are Shopping

BlogBy Lauren VetranoJanuary 29, 2018

One powerful way to create recognition and emotion is through sonic branding, the strategy of using sound to differentiate brands. Audio signatures, familiar voices, iconic taglines, brand anthems, jingles – all are examples of sonic branding that use sound creatively and effectively.

MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio

BlogBy Pierre BouvardJanuary 17, 2018

The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.

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