![Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent](https://www.westwoodone.com/wp-content/uploads/2021/11/WineGlass-400x225.jpg)
Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand’s sponsorship of the Cumulus Podcast Network’s show Who Was Prince? hosted by Touré.