Sports / Westwood One

31 Days To NFL Season Kickoff: New Streaming Options Launch As 56 Million Fans Will Listen To The NFL On Westwood One

August 8, 2022 By Pierre Bouvard

This season, NFL Thursday Night Football will be on Amazon Prime Video and no longer on a broadcast TV or cable network. To determine the degree of awareness that Amazon Prime Video will be the exclusive home of Thursday Night Football, the Cumulus Media | Westwood One Audio Active Group® commissioned a national study from MARU/Matchbox.

New Online Sports Betting Study: AM/FM Radio Listeners Show Significantly More Interest and Engagement Than TV Viewers

June 21, 2022 By Pierre Bouvard

The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a national brand awareness study of online sports betting brands. 1,252 adults 21+ were surveyed in February 2022. 483 respondents were from states that have legalized sports betting and 769 respondents were from states that have not. The findings were compared to prior studies that were conducted in April and October 2021.

Sports Play-By-Play Audio Elevates The Media Plan, Offering Advertisers A Passionate Audience Of Fans And Sports Bettors Plus Incremental Reach And Amplified Frequency To Sports TV Campaigns

April 4, 2022 By Pierre Bouvard

Whether looking at the NFL, the Masters, or March Madness, sports play-by-play audio elevates the media plan.

NCAA March Madness on Westwood One: The TV Accelerator And Upscale Mass Reach

January 20, 2022 By Scott Anekstein

Casual fans and diehards alike are about to be swept into the euphoria of collegiate basketball. The 2021 NCAA Basketball Listening Report looks at who these fans are, how they're listening, and how Westwood One audio coverage makes NCAA TV media plans better.

New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting

October 21, 2021 By Pierre Bouvard

The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of 21 online sports betting brands. The findings were compared to a prior study that was conducted in April 2021.

The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

September 7, 2021 By Pierre Bouvard

According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.

Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

July 26, 2021 By Pierre Bouvard

To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.

Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

February 16, 2021 By Pierre Bouvard

On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

December 21, 2020 By Pierre Bouvard

To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

July 1, 2019 By Lauren Vetrano

As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

NCAA Basketball On Westwood One: Delivering Massive Reach, Upscale Fans, And Making TV Investments Better

April 1, 2019 By Pierre Bouvard

Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.

The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners

January 28, 2019 By Pierre Bouvard

Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here's why tese fans are a desirable demographic for advertisers.

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

November 12, 2018 By Pierre Bouvard

As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

June 4, 2018 By Pierre Bouvard

As the exclusive national radio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers. Here are four reasons why advertisers need to be on-air in Westwood One’s NFL programming.

Westwood One Sports Sound Awards: How Creative Drives Purchase Intent

April 2, 2018 By Doug Hyde

Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.

Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative

March 26, 2018 By Lauren Vetrano

To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.