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Tag Archives: Sports

Sports Play-By-Play Audio Elevates The Media Plan, Offering Advertisers A Passionate Audience Of Fans And Sports Bettors Plus Incremental Reach And Amplified Frequency To Sports TV Campaigns

BlogBy Pierre BouvardApril 4, 2022

Whether looking at the NFL, the Masters, or March Madness, sports play-by-play audio elevates the media plan.

NCAA March Madness on Westwood One: The TV Accelerator And Upscale Mass Reach

BlogBy Scott AneksteinJanuary 20, 2022

Casual fans and diehards alike are about to be swept into the euphoria of collegiate basketball. The 2021 NCAA Basketball Listening Report looks at who these fans are, how they’re listening, and how Westwood One audio coverage makes NCAA TV media plans better.

New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting

BlogBy Pierre BouvardOctober 21, 2021

The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of 21 online sports betting brands. The findings were compared to a prior study that was conducted in April 2021.

The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

BlogBy Pierre BouvardSeptember 7, 2021

According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.

Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

BlogBy Pierre BouvardJuly 26, 2021

To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.

Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

BlogBy Pierre BouvardFebruary 16, 2021

On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

BlogBy Pierre BouvardDecember 21, 2020

To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

BlogBy Lauren VetranoJuly 1, 2019

As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

NCAA Basketball On Westwood One: Delivering Massive Reach, Upscale Fans, And Making TV Investments Better

BlogBy Pierre BouvardApril 1, 2019

Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.

The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners

BlogBy Pierre BouvardJanuary 28, 2019

Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here’s why tese fans are a desirable demographic for advertisers.

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