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      • Steve Gorman Rocks!
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        • Gospel Gold with Donnie McClurkin
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        • Zach Sang Show
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        • American Hit List
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        • Country Gold
        • With Elaina
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        • The Daly Download with Carson Daly
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        • Rick and Sasha
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        • The Lia Show
        • Later… With Lia
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      • Weekend Shows
        • American Country Countdown
        • The Big Time Saturday Night
        • Country Countdown USA
        • Country Gold
        • With Elaina
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        • The DA Show
        • Reiter Than You
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        • CBS Sports Minute
        • Weekend Lineup
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Tag Archives: Sports

Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

BlogBy Pierre BouvardFebruary 16, 2021

On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

BlogBy Pierre BouvardDecember 21, 2020

To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

BlogBy Lauren VetranoJuly 1, 2019

As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

NCAA Basketball On Westwood One: Delivering Massive Reach, Upscale Fans, And Making TV Investments Better

BlogBy Pierre BouvardApril 1, 2019

Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.

The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners

BlogBy Pierre BouvardJanuary 28, 2019

Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here’s why tese fans are a desirable demographic for advertisers.

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

BlogBy Pierre BouvardNovember 12, 2018

As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

BlogBy Pierre BouvardJune 4, 2018

As the exclusive national radio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers. Here are four reasons why advertisers need to be on-air in Westwood One’s NFL programming.

Westwood One Sports Sound Awards: How Creative Drives Purchase Intent

BlogBy Doug HydeApril 2, 2018

Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.

Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative

BlogBy Lauren VetranoMarch 26, 2018

To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

BlogBy Lauren VetranoFebruary 20, 2018

Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here’s what they found.

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