Sports | Westwood One

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

July 1, 2019 By Lauren Vetrano

As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

NCAA Basketball On Westwood One: Delivering Massive Reach, Upscale Fans, And Making TV Investments Better

April 1, 2019 By Pierre Bouvard

Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.

The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners

January 28, 2019 By Pierre Bouvard

Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here's why tese fans are a desirable demographic for advertisers.

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

November 12, 2018 By Pierre Bouvard

As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

June 4, 2018 By Pierre Bouvard

As the exclusive national radio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers. Here are four reasons why advertisers need to be on-air in Westwood One’s NFL programming.

Westwood One Sports Sound Awards: How Creative Drives Purchase Intent

April 2, 2018 By Doug Hyde

Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.

Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative

March 26, 2018 By Lauren Vetrano

To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

February 20, 2018 By Lauren Vetrano

Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found.

Motel 6 And GEICO Are The Westwood One Sports Sound Awards Winners Use Sound To Connect Emotionally

February 7, 2018 By Lauren Vetrano

Make room, Eagles. 2018 Westwood One Sports Sound Awards winners Motel 6 and GEICO are joining the winner’s circle for having the most engaging audio commercials to air during Westwood One’s Super Bowl LII broadcast.

Kickoff Is Coming: Super Bowl Fans Are On the Move and Spend Big

February 1, 2018 By Chris Lindquist

Pumped for Super Bowl LII? So are we! Check out our infographic profiling the Super Bowl consumer’s shopping habits, party prep, and how they listen to the game.

Advertiser Slam Dunk: Reach Westwood One NCAA Tournament Listeners On The Go

November 15, 2017 By Doug Hyde

Nielsen studied Westwood One’s 2017 NCAA out of home audiences in Portable People Meter markets. The results point to a big scoring opportunity for marketers to reach attractive, responsive consumers who are on the go.

4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer

July 10, 2017 By Pierre Bouvard

A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.

Infographic: Kickoff Starts With The NFL On Westwood One

May 22, 2017 By Chris Lindquist

Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.

Westwood One NFL Coverage Boosts Mobile App Downloads And Usage

May 15, 2017 By Pierre Bouvard

Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

April 13, 2017 By Pierre Bouvard

It’s never too early to start thinking about football season. As the official audio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers and add incremental reach and frequency to television campaigns.

Infographic: A Day In The Life Of A March Madness Fan

March 11, 2017 By Chris Lindquist

The shot clock is ticking as we get closer to March Madness. To get in the NCAA basketball state of mind, check out our infographic following March Madness throughout the day.