by Pierre Bouvard

Radio can help political candidates target specific groups of voters. Last week we looked at how radio reaches key independent “swing voters.”

Today we look at how radio can target conservative voters. News/talk, sports, country, AC, and rock are all rich sources of Republican voters, according to Nielsen Voter Ratings. The chart below shows how the five radio formats over-index in ratings among Republican voters.

Read more about how radio reaches voters.